DICK’S Sporting Goods Pittsburgh Marathon Charity Program to Hit $10 Million Milestone in 2017

by Karen Price

When we first brought the marathon back to the streets of Pittsburgh in 2009, we knew that we wanted to not only put on a race but also leave a footprint in the community that lasted much longer than one day. If we were going to do this right, we needed to model ourselves after other marathons with robust charity programs and give our runners the opportunity to make a real difference in the world. We knew we had an obligation to give back to Pittsburgh and an obligation to our runners to make this an experience that was about more than just crossing the finish line on race day. We needed to give them the chance to Run For a Reason.

In 2009, we partnered with a handful of charities and raised about $250,000. Last year, we raised $1.67 million for 110 non-profit organizations. As of today, thanks to the thousands of runners who’ve decided to Run for a Reason, we’ve raised $9,317,123 for charities since 2009. Now the push is on to reach $10 million.

There are so many reasons to join in and help us meet our goal of $10 million in 2017. Here are a just a few.

  • For some of our charity partners, the money raised by runners represents a quarter to one half of their annual operating budgets. Charity program coordinator Jennifer Huffman said that Run For a Reason represents the biggest fundraiser of the year for some of the organizations we partner with and is key to their very survival.
  • You race for free when you partner with one of our participating charities and commit to meeting the organization’s fundraising goal.
  • Each charity receives a fundraising page on CrowdRise to receive and track donations. Donations are directly distributed to the charity via Network for Good - P3R doesn’t touch any of your hard-earned dollars.
  • Your involvement helps bring new donors to the table. Once you get involved, your friends and family see what you’re doing, contribute and help you meet your fundraising goal. Maybe it’s an organization your coworker Jane had never heard of before, but because of your involvement Jane learns a little more about it and decides it’s a great cause and she’s going to give annually. Maybe she decides to volunteer her time. Maybe she starts her own team for the marathon next year, and now Jane is not only running and investing in her health but also raising money for the charity with her family and friends. You just never know how far the ripples will go when you put some good into the world.
  • Many of our charity partners have such a great support system for runners that participants not only learn valuable fundraising skills but also meet and network with other runners and community members throughout the process. P3R also provides a dedicated support team and a wide array of resources such as a How-To Fundraise guide, sample communication documents, and team-building tips available at your fingertips.
  • People who never saw themselves as sales people or were embarrassed to ask friends and family for money found it was easy when they were doing something they were passionate about, such as training and trying to complete a marathon.
  • Running for a reason is a chance to run for something more than your yourself. It’s everyday people doing something extraordinary with their lives.
  • You can start now!

Join us in pushing toward our goal of $10 million in 2017. You can find a list of our charity partners at or email us at today.

Comments (0)